Which Watch Brands Are Most Likely to Increase in Value


The watch market has plenty to offer for building a collection. Certain brands are known to appreciate in value, while others are a must for fashion trends. Having knowledge of which watches may increase in worth can aid in choosing the right piece!

When determining the value of any watch brand, many things need to be taken into consideration. These include: the brand’s history, the yearly number of pieces, any special features that make it stand out, and the current supply & demand.

This article will examine which watch brands may gain worth over time. It will take a look at historical data & current trends. It will cover Rolex models, Patek Phillipe watches, and craftsmen brands such as A Lange & Sohne and De Bethune.


Rolex – a major name in watchmaking. Its designs are classic, it is durable and increases in value with time. In the last decade, its value has quadrupled! Thus, people are turning to Rolex as an investment. Why? Let’s check it out!


Rolex is a Swiss watchmaker that dates back to 1905. It was founded by Hans Wilsdorf and Alfred Davis in London. Back then, they were known for making luxury pocket watches and making small innovations in watchmaking.

Now, Rolex is world renowned for their quality and craftsmanship. From its start in London, Rolex has become a leader in luxury timepieces. They are constantly redefining the standards of excellence in watchmaking by using pioneering materials and creating new technologies. But, their watches still maintain the original luxurious aesthetic. As a result, many Rolex watches have become collector’s items. This makes them a great investment for buyers now and in the future.

Popular Models

Rolex and Patek Philippe are luxury brands known for their potential to increase in value. Even if old, these watches retain their worth. However, not all Rolex models are the same, with some increasing more rapidly.

The Submariner Date Ref 116610LN is iconic. It has a black dial, ceramic bezel, and stainless steel case and bracelet. This model is popular due to its timeless look and craftsmanship.

The GMT-Master II ref 116710BLNR is also popular, featuring a blue and black bezel insert on its 40mm Oyster case. It has seen steady appreciation since its release, due to its design and usage by travelers.

Lastly, the Daytona ref 116500LN has been sought-after since 1967. It has elegant design, manual winding, and a power reserve admired by watch enthusiasts. All of these features make it a great investment.

Investment Potential

Rolex watches are well-known for their quality and craftsmanship, making them a popular investment item. People are willing to pay a lot for Rolex watches, and depending on the model and condition, the value can appreciate over time. Certain exclusive models or pieces with rare features can fetch higher prices than when they were first purchased. On the other hand, if a Rolex becomes overly commercialized, it may no longer be attractive to collectors and not increase in value.

When investing in a Rolex watch, consider the condition (original vs modernized), rarity of features (dials or bands), reference number, age of production and provenance. It is important to remember that a pre-owned Rolex can still be an excellent choice for financial security due to its strong brand recognition and quality.

Patek Philippe

Patek Philippe – a prestigious and valuable watch brand. Recently, luxury watch trends have surged. People are investing in Patek Philippe watches. But why is this brand so special? Why will its value likely increase? This article will explore the reasons why Patek Philippe watches are so desirable. They are likely to increase in value.


Patek Philippe is a Swiss luxury watch manufacturer founded in 1839. It was created by Polish watchmaker Antoni Patek and French watchmaker Jean-Adrien Philippe. This brand produces the world’s most complex mechanical watches. It is known for its prestige and sophistication, plus its high-quality craftsmanship and beautiful design.

Famous people have owned Patek Philippe watches; such as Queen Victoria and Albert Einstein. In 2018, Einstein’s pocketwatch sold for a record $31 million at auction – the most expensive pocketwatch ever sold.

The brand has kept innovating for two centuries. It introduced multiple calibers and complications such as minute repeater mechanisms. As a result, vintage models have become highly sought after items by collectors. Some buy them to add to their collection while others flip them as investments.

Popular Models

Patek Philippe is famous for making luxury watches that show Swiss craftsmanship. Since 1839, they have created a wide range of watches. Let’s explore some of the most popular models:

  • The Nautilus has an octagonal case and intricate details. It is elegant and timeless.
  • The Aquanaut has a sporty and elegant design. The rubber strap makes it comfortable and water-resistant.
  • The Calatrava features vintage designs with a modern touch. It has round cases crafted from gold and it looks great day or night.
  • The Grand Complications series has complex movements and amazing finishes. It is made to impress the most demanding collectors.
  • The Perpetual Calendar Chronograph combines chronograph functions and an incredible perpetual calendar. It has a remarkable level of precision and classic Patek Philippe design.

Investment Potential

Patek Philippe is renowned for its detail and craftsmanship in making watches. They are also a great option for investing, as their value increases with time. In 1839, the company began and rapidly became known for producing some of the most intricate and stylish watches. These days, their models are highly sought after and collectible, with prices ranging from thousands to millions of dollars.

Why Patek Philippe watches are so popular? Their timelessness, rarity, and exclusivity. People who only want the best realize that this Swiss label produces something unique – pieces with top-notch quality. Before buying one, buyers can check into its past service records for exact information about the model’s background and state.

The brand is especially famous for its perpetual calendar chronographs, which have become symbols of status all over the world – offering classic style with a future proof design. Furthermore, their prices are less likely to drop despite the changes in fashion trends or technology advancement that could cause market changes elsewhere.

Therefore, when considering long-term returns, Patek Philippe stands out as one of the safest options when investing in watch brands.


Omega watches are renowned for their iconic designs, superior craftsmanship, and strong standing. Investing in Omega watches is a smart move, as they could appreciably increase in worth over time.

Let’s investigate the brand in more detail and why it could be a savvy choice for watch buyers aiming to invest long-term.


Omega watches have been around for over 160 years. They are a symbol of quality, accuracy and elegance. Omega is based in Switzerland, the capital of watchmaking, and has had a presence in many international cities. It has given precision timepieces to world leaders and innovated during wartime.

The company was founded by Louis Brandt in 1848. In 1885, his sons Louis Victor and Cesar created the ‘OMEGA’ brand name. Omega watches have made many milestones in horology, including the first wristwatch chronograph (1894), screw-down crowns (1898) and water-resistant cases (1932).

Omega still produces classic pieces like Speedmaster Professionals from 1957-1969 and Seamaster Chronometers from 1948-1969. These timepieces are reliable, making them great investments. They stand the tests of time and style trends.

Popular Models

Omega is a renowned watch brand that fuses luxury and technology. Of its models, five are highly sought after and can rise in value – Speedmaster, Seamaster, Constellation, Deville, and Ploprof.

  • Speedmaster – This classic chronograph is one of Omega’s most iconic pieces. Since 1962, it has been loved by astronauts and thrill seekers. Its professional version is the “Moonwatch”. It has a stainless steel case and bracelet, a unique alpha-hand chronograph movement, and moon-phase calendar clickers at four hour mark. It also has engravings on its case back commemorating the wonders of space exploration.
  • Seamaster – This luxury sports watch was made for divers. It can dive deep up to 600 meters. It is scratch resistant and has a transparent caseback with an automatic movement.
  • Constellation – This collection was created in 1938. It has a timeless design with stars set into its dial, golden hands, and 18-karat gold filled material.
  • Deville – This collection has precious metals and diamonds. It has unisex designs ideal for special occasions. It comes in Co-Axial steel or yellow gold; quartz or mechanical; and in different wrist sizes.
  • Ploprof – This line is for professionals who work in challenging environments. It is tested according to NATO standards. It has a massive case and heavy rubber o-ring seals providing water resistance up to 1200 meters. It has an innovative mechanism like helium release valves which release gases within when resurfacing. It is perfect for both daily life and hazardous tasks.

Investment Potential

Omega is a cryptocurrency with a unique system, full of potential for growth. Its blockchain technology is low-cost, fast, and reliable. Investors can make the most of it as an underlying asset.

Smart contracts provide trust and security to electronic transactions done in Omega coins. The mainnet enables developers to create decentralized apps (dapps) on the Omega platform. This opens up more usage and adoption of the currency, increasing its value.

The open-marketplace of Omega allows users to exchange goods or services from fiat currencies into virtual coins. As the adoption rate rises, each transaction in Omega has more investment potential than before.

Compared to other cryptos, which are based on speculation rather than usage, Omega provides a more stable manner to invest. It has a well-established platform with more adopters predicted over time.


Breitling is a top-notch watch brand. It is set to appreciate in value. This watchmaker hails from Switzerland and has been around since 1884. Breitling watches are recognised for their superior workmanship and classic design.

Let’s explore why investing in Breitling is a wise move:


Breitling is a Swiss watchmaker that started in 1884. It’s known for making high-end chronographs and precision timepieces. These watches are not just precise, but also have metal, leather and colorful designs.

Léon Breitling founded the company in St. Imier, Switzerland. At first, it made chronographs and stopwatches for scientific and industrial use. Then, it began to cater to aviators. It made watches with features such as slide rules, which pilots could use while flying.

Today, Breitling is a sought-after brand. Its luxury line can be bought online or in authorized dealers. Its products range from digital to automatic movements. They have advanced features like moon phase readouts or GMT functions. Plus, they come with a two-year warranty. So, customers can buy these watches with confidence and comfort!

Popular Models

Breitling watches are renowned for their special design and tech-savvy features. They’re one of the few watchmakers that craft in-house movements, making them sought after by watch fans the world over. Plus, the brand’s trademark chronometer certified movement gives it an extra layer of distinction and worth.

Here are some of their most popular models, each of which adds a unique personality to their catalogue:

  • Navitimer World: This World Timer was created for the constant traveller. It has displays for three time zones and a GMT hand for easy reading. Plus, it offers a classic look with a brown dial, stainless steel case and leather strap.
  • Chronomat B01: The Chronomat B01 is Breitling’s flagship. It earned its name from the combination of ‘chronograph’ and ‘Mathematique’ technologies that were used in its development. It has an automatic 43mm stainless steel case, blued steel hands and markers, and iconic analog display counters – making it a true eye-catcher on the wrist or set as an art piece on a wall shelf or table.
  • Avenger Blackbird: This 44mm stainless steel Avenger Blackbird was fashioned in collaboration with grassroots law enforcement agencies around the world. It’s tough enough to handle their duties and keep people safe, going up to 300m underwater with its unidirectional ratcheted rotating bezel, screw-locked crown guards, carbon coated titanium body, and a dependable rubber strap.

Investment Potential

When it comes to watches, some brands are better investments than others. Breitling is one of the most popular luxury watch brands. Its classic models may not have as much value as a Rolex or Patek Philippe. However, certain editions have great investment potential.

The Breitling Navitimer 1884 Chronographe Replique and the earliest versions of their Chronomat model are great investments. Other desirable editions include Master I chronographs from 1958, as well as limited-edition Navitimers from 1970s to 1980s.

Owning a Breitling is a great idea. It has an impressive level of craftsmanship and exclusive strap options. Therefore, it could potentially increase in value over time.

Audemars Piguet

Audemars Piguet – it’s a luxury watch brand that’s highly sought-after worldwide. Collectors and investors alike love its watches. It’s renowned for its luxurious craftsmanship and high-end build quality.

This article looks at why Audemars Piguet is a great investment. It’s likely to increase in value over time.


Audemars Piguet is a legendary watchmaker. It was founded in 1875 in the Swiss village of Le Brassus. Jules-Louis Audemars and Edward-Auguste Piguet – two local watchmakers – named the company after themselves.

Today, Audemars Piguet is world-famous. Their craftsmanship, innovation and attention to detail are unparalleled. The artisans design mechanical watches, both self-winding and hand-wound. Every watch has the same aesthetic value.

Audemars Piguet has created many iconic watches. The Royal Oak (1972), Royal Oak Offshore (1993), and Millenary (1995) are some examples. Each collection mixes tradition with modern technology, making unique timepieces that keep Audemars Piguet at the top of Swiss haute horlogerie.

Popular Models

Audemars Piguet, a Swiss watchmaker established in 1875, is well-known for crafting stunning pieces. Their Royal Oak and Royal Oak Offshore collections are renowned worldwide and their skeleton watches are coveted by collectors. This iconic brand has a long history, marked by several popular models.

The Royal Oak family of watches is Audemars Piguet’s most famous. In 1993, they released the world-famous Royal Oak Offshore collection at Basel International Watch Fair. To celebrate the 50th anniversary of the original Royal Oak model in 2019, they launched the Grande Complication Skeleton—a display of modern technology.

The Jules Audemars collection includes classic round designs, limited production quartz editions and limited edition offerings. The 175th Anniversary Tourbillon Chronograph for women and Jules Audemars Extravaganza Diamond Collection, with shimmering mother-of-pearl dials and diamonds, are both highly collectable, with increasing value over time.

Investment Potential

Audemars Piguet (AP) is an iconic, world-renowned Swiss watchmaker. Its stylish, high-quality pieces have made it popular among collectors and investors. Certain limited or rare models of AP watches often increase in value – the Royal Oak Offshore Diver is a great example.

Buying pre-owned AP watches from authorized sellers often presents great investment opportunities. Especially if kept in pristine condition with full box and papers. If you’re looking to start a new collection or add unique pieces to an existing one, Audemars Piguet is a reliable choice. Quality craftsmanship and potential for greater ROI make it an attractive option.


It’s hard to know which watches, brands, and movements will rise in value. Though some, like Patek Philippe and Rolex, have seen consistent success over the last decade, others like Tudor’s T-series chronographs and Vacheron Constantin vintage pieces have experienced sudden increases in demand.

Analyzing past auction results can give an idea of what people are willing to pay for certain pieces. And studying trends in the secondary market can show which watches could be a sound investment for long-term owners.

Ultimately, individual tastes will still be a big factor in deciding demand and prices. Collectors should do their research before investing in models or brands they think will go up in value.

Frequently Asked Questions

Q1: Which watch brands are the most valuable?

A1: The most valuable watch brands include Rolex, Patek Philippe, Audemars Piguet, Omega and Cartier.

Q2: What makes a watch brand valuable?

A2: The value of a watch brand is determined by its level of craftsmanship, quality, materials, and rarity.

Q3: Are there any watch brands that are likely to increase in value?

A3: Yes, certain watch brands such as Rolex, Patek Philippe, Audemars Piguet, Omega and Cartier are likely to increase in value over time.